About
A Multilingual Strategist
Transforming Leadership
I’m Lucienne van Pul, founder of The Digital Fable.
Born in Saudi Arabia and having lived and worked across
South Korea, South Africa, Germany, Holland, Belgium, and the South of France,
I bring unique cross-cultural insights to executive visibility.
As a former LVMH strategic partner and company director,
I help CEOs and founders become recognized authorities in their fields.
My approach delves into the core of your professional identity,
connecting your past experiences, present ambitions, and
future vision into a coherent, powerful narrative.
Building Influence Across Markets
From luxury brand portfolios to transformative industry leadership programs, my journey has been multi-layered:
- Former strategic partner to LVMH luxury brands, including hospitality, champagne and fashion portfolios
- Built a communications consultancy to market leadership over a period of 7 years in the capacity of partner and director
- Spearheaded the launch of the Veuve Clicquot Bold Woman Award in South Africa, celebrating visionary leadership
- Delivered executive visibility strategies across five continents
Why Leaders Trust Lucienne
- Cultural Intelligence: Drawing from experiences across continents, I craft personal brands that transcend geographical boundaries and speak to diverse professional ecosystems
- Luxury Brand Principles: Leveraging my strategic experience with LVMH maisons, I apply high-end brand strategies to transform leaders into recognized authorities
- Leadership experience: Built a communications consultancy into a strategic LVMH partner in the capacity of partner and director, running teams remotely and in person
- AI & Global Experience: I apply insights from multilingual AI training to enhance personal branding
Shaped by a
Global Journey
I bring unique cross-cultural insights to executive visibility.
Both my experience as a director working with LVMH luxury brands and with AI training shaped my approach to positioning leaders in global markets. Now I help CEOs become recognized industry authorities by sharing their authentic stories strategically.
What Clients Say About Lucienne
“What a pleasure and a privilege to have connected and worked with you. Your belief in me has had an incredible impact on my business and I am inspired to have walked this journey alongside you. The recognition I received has turbocharged my passion and efforts in tourism and community upliftment. It has fueled my commitment to continue creating sustainable solutions that positively impact the lives of the communities we host our glamps in. Thank you for believing in my vision. Best of luck with your journey, may you continue impacting lives.”
Gugu SitholeFounder of Glamping Adventures
Veuve Clicquot Bold Woman Award winner
“I've thoroughly enjoyed working with Lucienne on the Moët Hennessy portfolio in South Africa. She is a highly competent leader and strategic thinker who has a deep understanding of the luxury environment.”
Shaun StemmetMarketing, The Really Great Brand Company (RGBC) for Moët Hennessy brands
“What I enjoyed the most is how professional Lucienne was in every encounter. I never felt like she got too familiar or overstepped. Always smiling even under immense pressure. I appreciate the expertise and guidance Lucienne offered in every brief. There was never ambiguity.”
Amanda DambuzaChief Executive of Uyandiswa and Veuve Clicquot Bold Woman Award winner
Join the List
Your Leadership Journey Begins Here
My mission is to uplift leaders through visibility.
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