About
A Global Strategist Building Brands That Command Attention
I’m Lucienne van Pul, founder of The Digital Fable.
5 continents. 5 languages. Born in Saudi Arabia, with experience across South Africa, Germany, South Korea, Holland, Belgium, and the South of France – I bring global brand insight to ambitious leaders.
As a former LVMH strategic partner and company director, I help CEOs and founders build personal and company brands that open doors. My approach aligns your leadership presence with your business positioning, creating a cohesive brand ecosystem that drives visibility and revenue.
Building Influence Across Markets
From luxury brand portfolios to industry leadership programmes, my journey has been multi-layered:
- Former strategic partner to LVMH luxury brands, including hospitality, champagne and fashion portfolios
- Built a communications consultancy to market leadership over a period of 7 years in the capacity of partner and director
- Spearheaded the launch of the Veuve Clicquot Bold Woman Award in South Africa, celebrating visionary leadership
- Delivered executive visibility strategies across five continents
Why Leaders Trust Lucienne
- Cross-Cultural Brand Intelligence: Drawing from experiences across 5 continents, I build personal and company brands that transcend geographical boundaries and resonate across diverse markets
- Luxury Brand Principles: Leveraging my strategic experience with LVMH, I apply luxury-level brand methodology to position founders and executives as recognised authorities
- Proven Leadership: Scaled a communications consultancy into an LVMH strategic partner as company director, leading teams across borders and cultures
- AI-enhanced strategies: Applying advanced tools and multilingual insights to build scalable, efficient brand systems that amplify your reach
Shaped by a
Global Journey
I bring cross-cultural brand intelligence to ambitious leaders. As a former LVMH strategic partner with AI-enhanced capabilities, I build personal and company brands that position CEOs and founders as recognised authorities in their markets – turning expertise into influence, and visibility into revenue.
What Clients Say About Lucienne
“What a pleasure and a privilege to have connected and worked with you. Your belief in me has had an incredible impact on my business and I am inspired to have walked this journey alongside you. The recognition I received has turbocharged my passion and efforts in tourism and community upliftment. It has fueled my commitment to continue creating sustainable solutions that positively impact the lives of the communities we host our glamps in. Thank you for believing in my vision. Best of luck with your journey, may you continue impacting lives.”
Gugu SitholeFounder of Glamping Adventures
Veuve Clicquot Bold Woman Award winner
“"Professional, highly competent, innovative, with tonnes of flair. Her worldly outlook made her a highly valuable part of our extended team."”
Aimee KellenRegional Marketing Director, Moët Hennessy MEA
“What I enjoyed the most is how professional Lucienne was in every encounter. Always smiling even under immense pressure. I appreciate the expertise and guidance Lucienne offered in every brief. There was never ambiguity.”
Amanda DambuzaChief Executive of Uyandiswa and Veuve Clicquot Bold Woman Award winner
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