Brands that lead, people who are chosen first.
Brand architecture for leaders and companies in hospitality, membership and longevity.
The Digital Fable by Lucienne van Pul, former LVMH strategic partner.
Build Your Brand.
Tell Your Story.
Own Your Future.™
I’m Lucienne, founder of The Digital Fable and former LVMH strategic partner to hospitality, champagne and fashion houses. I build the brands of hotels, members’ clubs and longevity businesses, and of the leaders behind them, so that the right guests, members and partners choose them first.
In these sectors, reputation is the product. I bring luxury brand discipline to every touchpoint, from positioning and story to launch, content and community, so the brand you present matches the experience you deliver.
Why work with Lucienne?
- Luxury pedigree: strategic partner to LVMH brands across hospitality, champagne and fashion.
- Sector focus: hospitality, membership and longevity, where trust and experience decide
- Four pillars: purpose, strategy, visibility and tribe, applied to leader and company alike.
Based in Cape Town, working internationally.
”Professional, highly competent, innovative, with tonnes of flair. Lucienne's worldly outlook made her a highly valuable part of our extended team.
Aimee KellenRegional Marketing Director, Moët Hennessy MEA
Brand architecture,
from foundation to launch
I empower visionary leaders to achieve breakthrough recognition through:
- Purpose and positioning | what makes you, your hotel, club or clinic irreplaceable
- Brand architecture | one story across the company and its leaders
- Launch and repositioning | openings, rebrands and new ventures
- Visibility and tribe | media, LinkedIn, events and the community that carries your name
Strategic Discovery Session
Book a 60-minute strategy call to map your brand journey
Your expertise built your business. Your brand will scale it.
• Current position assessment
• Opportunities based on purpose, strategy, tribe-building and visibility
• Next steps: Custom action plan
Brand Accelerator Programme
A 3/6/12 month programme to establish your brand
A programme for leaders and companies ready to be chosen first, over three, six or twelve months.
Strategic positioning: What makes you irreplaceable
Executive presence: Leadership that commands rooms
Visibility architecture: Content development, LinkedIn optimisation, media outreach
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