About
Brand Architect to hospitality, membership and longevity
I’m Lucienne van Pul, founder of The Digital Fable.
Five continents. Five languages. Born in Saudi Arabia, with a career across South Africa, Germany, South Korea, the Netherlands, Belgium and the South of France.
I now work with the hotels, members’ clubs and longevity businesses that depend on how they are perceived, and with the leaders who front them.
As a former LVMH strategic partner and company director, I align the leader’s presence with the company’s positioning, so the brand, the people and the experience tell one story.
Building Influence Across Markets
From luxury brand portfolios to industry leadership programmes, my journey has been multi-layered:
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Strategic partner to LVMH hospitality, champagne and fashion portfolios
- Built a communications consultancy to market leadership over a period of 7 years in the capacity of partner and director
- Spearheaded the launch of the Veuve Clicquot Bold Woman Award in South Africa, celebrating visionary leadership
- Delivered executive visibility strategies across five continents
Why Leaders Trust Lucienne
- Cross-Cultural Brand Intelligence: Drawing from experiences across 5 continents, I build personal and company brands that transcend geographical boundaries and resonate across diverse markets
- Luxury Brand Principles: Leveraging my strategic experience with LVMH, I apply luxury-level brand methodology to position founders and executives as recognised authorities
- Proven Leadership: Scaled a communications consultancy into an LVMH strategic partner as company director, leading teams across borders and cultures
- Sector depth: Current work across hotels, private members’ clubs and longevity. Keep AI as a working method, not a selling point
Shaped by a
Global Journey
I bring cross-cultural brand intelligence and luxury discipline to hospitality, membership and longevity, turning expertise into reputation and reputation into demand.
What Clients Say About Lucienne
“What a pleasure and a privilege to have connected and worked with you. Your belief in me has had an incredible impact on my business and I am inspired to have walked this journey alongside you. The recognition I received has turbocharged my passion and efforts in tourism and community upliftment. It has fueled my commitment to continue creating sustainable solutions that positively impact the lives of the communities we host our glamps in. Thank you for believing in my vision. Best of luck with your journey, may you continue impacting lives.”
Gugu SitholeFounder of Glamping Adventures
Veuve Clicquot Bold Woman Award winner
“"Professional, highly competent, innovative, with tonnes of flair. Her worldly outlook made her a highly valuable part of our extended team."”
Aimee KellenRegional Marketing Director, Moët Hennessy MEA
“What I enjoyed the most is how professional Lucienne was in every encounter. Always smiling even under immense pressure. I appreciate the expertise and guidance Lucienne offered in every brief. There was never ambiguity.”
Amanda DambuzaChief Executive of Uyandiswa and Veuve Clicquot Bold Woman Award winner
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